HE.SHE.THEY. Records partners with Too Lost for global distribution expansion

HE.SHE.THEY. Records Partners with Too Lost for Global Distribution Expansion

HE.SHE.THEY. Records has announced a strategic partnership with the global music and technology distribution platform Too Lost, aiming to elevate its already notable commitment to inclusivity and diversity in the music industry. This collaboration aims to expand the label’s reach, spotlighting diverse voices on a broader scale.

HE.SHE.THEY. Records, co-founded by Sophia Kearney and Steven Braines, has been setting industry standards in diversity and inclusion for six years. The label is known for its global tours to over 40 cities, featuring some of the most exciting emerging and underground artists. This dedication has earned them a nomination for Best Label at DJ Mag’s 2023 Best of British Awards and collaboration with talents such as Catz ‘n Dogz, Sister Bliss, Cakes da Killa, Hammer, Alinka, Anja Schneider, Chloe Robinson x DJ ADHD, Meg Ward, and Giulia Tess, among many others.

“Too Lost is proud to represent HE.SHE.THEY. as the leading inclusivity brand in dance and electronic music, and we look forward to building a lasting future together,” said Gregory Hirschhorn, CEO of Too Lost. Too Lost provides software-as-a-service (SaaS) solutions for independent music rights holders, helping to distribute, monetise, and protect songs globally for over 300,000 clients including musicians, record labels, studios, brands, investors, and platforms.

The news coincides with HE.SHE.THEY.’s announcement of their return to the Amsterdam Dance Event (ADE) in 2024, marking their largest set of shows to date. The label will be hosting events across four venues over three days. The artist lineup for these events includes Indira Paganotto, DAX J, SPFDJ, Jennifer Cardini, Gabriel Kwarteng, SNTS, Eats Everything, Chippy Nonstop, Roi Perez, BELLA, SYREETA, Cinthie, Elisa Elisa, Wax Wings, and many more.

HE.SHE.THEY. will kick off their ADE events on Wednesday, October 16, at the Duke of Tokyo with their popular ‘Wet Your Whistle Mixer.’ The event will feature performances by artists such as Abel, Nyra, and The Menendez Brothers, alongside a special secret guest.

Thursday will see HE.SHE.THEY.’s first boat party in Amsterdam featuring a back-to-back set by London-based DJ/producer and HE.SHE.THEY. resident SYREETA, and the popular Cinthie. Eats Everything and emerging Dutch artist BELLA are also slated to perform.

Friday’s events will take place at two iconic venues—Dockyard Warehouse Festival Mainstage and Mystic Garden Festival. The Dockyard Festival, celebrating its 10th anniversary, will feature DJ-producer Adiel, Vault resident Grace Dahl, German DJ SNTS, Artcore Records boss Indira Paganotto, with a special back-to-back set by DAX J and Swedish DJ SPFDJ.

Mystic Garden Festival will present a fairytale-like atmosphere with performances by Berghain resident Roi Perez and dancefloor queen Jennifer Cardini in a back-to-back set with Lot Radio’s Gabrielle Kwarteng. Other back-to-back sets include SYREETA with Dutch party starter Benny Rodrigues, Amsterdam locals Carlos Valdes and Kyra Khaldi, and Berlin-based DJ-producer Elisa Elisa.

Following another successful summer, including a third consecutive year of sell-out shows at Ibiza superclub Amnesia, HE.SHE.THEY. aims to continue their influential presence in the global music scene. Since their debut at ADE in 2019, they have become a key player, curating immersive experiences that celebrate diversity in dance and electronic music.

This new partnership with Too Lost represents a significant step for HE.SHE.THEY. Records, ensuring the label’s commitment to inclusivity and diversity reaches an even broader audience.

Source: Noah Wire Services